Episode 1

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Published on:

7th Oct 2024

Two Old Goats

In the inaugural episode of "Making Cents," host Bill Zirzow welcomes Jeff Ulery, the Town Money Saver franchisee who earned the title Franchisee of the Year last year. Join them for a lighthearted conversation as they share the story behind Jeff's unexpected gift—a goat from one of his employees. They delve into the nuances of life in sales, reflecting on the challenges and triumphs that come with the territory. Plus, enjoy some relatable laughs as they candidly discuss the humorous side of aging and the ever-growing need for bathroom breaks. Tune in for an engaging and entertaining episode that’s sure to resonate with anyone navigating the world of business and beyond!

Transcript
Bill:

Right where you are.

Bill:

You're sitting in an electrical matrix of energy beyond belief or most human conception.

Bill:

You'd be surprised to know how much knowledge and communication can be carried on its way.

Jeff:

All right, here we are.

Jeff:

Jeff Ulrey.

Bill:

Hey, Bill.

Jeff:

Hey, Jeff.

Jeff:

This is the two old goats episode, apparently.

Jeff:

And we got our special guest in the room tonight.

Jeff:

We've known each other well, actually, I knew Jeff before I knew Jeff.

Jeff:

You know why?

Jeff:

Because I knew his mom at the bank, and she would always say, you remind me so much of my son.

Jeff:

And now I kind of know what that meant.

Jeff:

No, that's okay.

Jeff:

But anyway, here we got one of our most successful Tom money Saver franchisees.

Jeff:

was franchisee of the year in:

Jeff:

Yeah,:

Jeff:

What happened in the last seven years, Joe?

Bill:

Off the map.

Jeff:

Okay.

Jeff:

Well, back in the day, he was doing really good.

Jeff:

Yeah, but mayor's club, you stayed and.

Bill:

Stayed alive last year.

Bill:

23.

Jeff:

Yeah, I added that on.

Bill:

Oh, nice.

Jeff:

15.

Jeff:

,:

Jeff:

And probably the other years that we skipped during COVID We just, you know, got panicked and didn't do it, so we started back up.

Jeff:

23.

Jeff:

So congratulations.

Jeff:

An award winner, always an innovator.

Jeff:

And I'll tell you what, Jeff, let's get started with talking about your goat.

Jeff:

Don't you have a goat?

Bill:

Bad?

Jeff:

That's his name.

Bill:

Two old goats.

Bill:

Jimmy is his name.

Jeff:

Jimmy?

Jeff:

Yeah.

Bill:

Jimmy.

Jeff:

How'd you guys get Jimmy?

Bill:

Jimmy came from Columbus.

Bill:

He was living where he shouldn't have been in the city.

Bill:

And my sales rep, she convinced me I needed to take Jimmy to the country.

Bill:

Cause Amy had him in her garage.

Jeff:

So this does relate to work to town money saver.

Jeff:

You had an employee that had a soft heart for a roaming goat in the city.

Bill:

Yeah.

Bill:

And she adopted you, opened up your home.

Jeff:

Oh, she adopted him.

Bill:

1St.

Bill:

1st?

Bill:

Yeah, along with a cow.

Bill:

They were living together in a pen in a garage in Columbus.

Jeff:

Doesn't she live, like, in the city?

Bill:

Yeah, yeah, she had the cow and.

Jeff:

The goat at her.

Bill:

Yeah.

Jeff:

Really?

Jeff:

See, I didn't even know this story.

Bill:

Yeah, I didn't get the cow, though.

Bill:

He's somewhere, but I got the goat.

Jeff:

Is he being eaten or is he still.

Bill:

He could be eaten.

Bill:

He could be a steak.

Jeff:

Okay, all right, well.

Jeff:

Cause I've heard about the goat from the kids and stuff, and it seems to be pretty friendly.

Jeff:

Gets around, jumps on the cars, and it's a little bit your car.

Jeff:

Okay.

Bill:

He'll scratch up shit.

Bill:

Yeah, he's a mess.

Jeff:

All right, good.

Bill:

He's a goat.

Jeff:

So do you have any similarities to this goat that you can think of?

Jeff:

He loves the 20 goat.

Bill:

Yeah, he loves us.

Bill:

He would love you.

Bill:

He's like, really?

Bill:

Yeah, he's got your personality.

Jeff:

Oh, well, okay.

Bill:

Looks like us with a goatee, too.

Jeff:

So is that part of it you love others?

Jeff:

Is that, you know, we'll try to get into the topic here.

Jeff:

Right.

Jeff:

So when you meet, and I think this has been something, I guess we'll use this to segue.

Jeff:

I don't know how these pods are inaugural podcasts.

Jeff:

So let's see.

Jeff:

But, you know, we at times have guest clients come into our annual meetings, and Jeff has had a few of those, and they always rave about your service and how courteous you are.

Jeff:

And so tell us a little bit about that.

Jeff:

What are some of the, like, I don't know what you do intentionally, what you just do naturally, but what are some of the things you could think of when you're interacting with customers?

Jeff:

You know, Jeff's out in the field selling marketing, advertising services, obviously.

Jeff:

So anything from cold calling to.

Jeff:

You've got large clients that you're servicing.

Jeff:

What are some of the things that.

Jeff:

In fact, he's got some work going on right now.

Jeff:

He's got a little flip.

Jeff:

What is that phone again?

Jeff:

That's that new thing.

Bill:

Samsung flip phone for an old goat.

Jeff:

You're.

Jeff:

Yeah.

Jeff:

You're using a cool phone.

Bill:

Yeah, it's my third one.

Bill:

They keep breaking, though.

Jeff:

I don't really.

Jeff:

Oh, yeah.

Jeff:

That's not a good.

Bill:

It's not a good.

Bill:

Not a good testimonial for that phone.

Jeff:

Maybe old school.

Bill:

Yeah, old school is better.

Bill:

Yeah.

Jeff:

All right.

Jeff:

All right.

Bill:

The best thing about this is it fits in your pocket.

Bill:

It's small.

Bill:

That's.

Jeff:

It is nice.

Bill:

Best thing.

Jeff:

All right, so what do you think?

Jeff:

Like.

Bill:

Like, what do I do out in the field?

Jeff:

You know?

Jeff:

Like, yeah.

Jeff:

What are some.

Jeff:

I mean, do you just find.

Jeff:

I mean, I guess.

Jeff:

Do you think it just kind of comes natural?

Jeff:

Because obviously we've got a lot of compliments on you from the customers that have come in that you seem very sensitive to who, I'm assuming, their needs, their time, whatever.

Jeff:

Do you think that's just mostly natural, or are you actually really consciously thinking, like, okay, here's what I want to go in?

Jeff:

I want to make sure.

Jeff:

I'm assuming there's a little bit of both.

Bill:

But anyway, I think what I learned years ago was to always approach it from the customer's point of view, not from the business owner or salesman point of view, which I am.

Bill:

You know, always come across that we want them to win and not be afraid to share personal information with them, because there are people just like we are.

Bill:

For example, yesterday I go to Galleon, Ohio, pulling a trailer with my burnt up mower.

Bill:

You saw the picture of that mower caught on fire.

Jeff:

That's something we could talk about.

Bill:

Exploded.

Bill:

So Jeff Sanford and son loads up his crap, hauls it to Galleon, and my first meeting's with a roofer.

Bill:

And I pull in there, and the lady looks at it, and she goes, are you in the landscaping business?

Bill:

I'm like, no, it's just junk, man.

Bill:

My mower burned up, so she had to see it.

Bill:

She was excited about that.

Jeff:

Oh, this was the customer yesterday.

Bill:

Yeah, the customer.

Jeff:

See it?

Bill:

I took it into their parking lot on the way to my other customer in Galleon, who's a recycler.

Jeff:

Oh, so you were taking it to the recycler.

Jeff:

Okay, I was gonna ask you, why did you bring your trailer?

Jeff:

But now that's why.

Bill:

Yeah, so I got it recycled.

Jeff:

He's still running, the recycle guy.

Jeff:

That's a good account, right?

Bill:

Great.

Bill:

Great account.

Bill:

Great person.

Bill:

Yeah.

Jeff:

Awesome.

Bill:

Yeah.

Bill:

He gave me this hat, by the way.

Jeff:

Oh, what's it say?

Bill:

Something about.

Jeff:

It's a race truck.

Bill:

Summit.

Bill:

You're into racing?

Jeff:

Yeah, that.

Jeff:

The dude that just had the really bad wreck.

Jeff:

He's 75 years old.

Bill:

That's his buddy.

Bill:

Really?

Bill:

This is the owners of the junk.

Jeff:

He knows him.

Bill:

They're good friends.

Bill:

Yeah.

Jeff:

No way, man.

Bill:

Yeah, he gave him the hat, and he gave me the hat.

Jeff:

Okay, if.

Jeff:

Unless I'm the John force.

Jeff:

That's so people know.

Jeff:

That's the.

Jeff:

Yeah, the dude that.

Jeff:

He is the guy of drag racing, right?

Jeff:

Yeah.

Jeff:

And he just had this.

Jeff:

You didn't see it on YouTube?

Bill:

No, that's.

Jeff:

Holy cow.

Jeff:

His car just disintegrated.

Jeff:

Like, blew up.

Jeff:

Well, last I heard, he was.

Jeff:

I don't know.

Bill:

Damn.

Jeff:

Yeah.

Jeff:

Yeah.

Jeff:

That's wild.

Bill:

Yeah, they're personal friends, these guys.

Jeff:

No way.

Bill:

Yeah, because he'll take his recycling company trucks up there and haul junk out of summit raceway.

Jeff:

Okay, now, you.

Jeff:

Wait.

Jeff:

Is he friends with the summit raceway guy or the drag racer John force?

Bill:

Both of them.

Jeff:

Both of them.

Jeff:

Okay.

Jeff:

That's really cool.

Bill:

Yeah.

Jeff:

So here we're drifting off.

Bill:

What were we talking about?

Jeff:

Well, this is exactly the point, right?

Jeff:

You become friends, right?

Jeff:

With your customers.

Jeff:

I mean, that's.

Jeff:

That's what makes us fun, right?

Jeff:

I mean, I don't know about you, but I got moments that, you know, I dread going out cold call, right.

Jeff:

Or I got to train somebody.

Jeff:

Like, oh, man, I do not want to go up there.

Jeff:

And inevitably, by the end of the day, I'm like, this was so fun.

Jeff:

I mean, this guy over here was talking about this thing, and that was cool.

Jeff:

And then this person sharing this really emotional.

Jeff:

So tell me.

Jeff:

Yeah.

Jeff:

You got any cool stories?

Jeff:

People that just like.

Jeff:

That's cool.

Bill:

Yeah.

Bill:

It's amazing the people you meet out there.

Jeff:

Yeah.

Bill:

So, like, you did.

Jeff:

Yeah.

Jeff:

Anything pretty cool that you could think of or really impactful, like you met someone and.

Jeff:

Or wild.

Jeff:

Anything weird?

Bill:

Oh, jeez.

Jeff:

Yeah.

Jeff:

What's something weird?

Bill:

Something weird.

Bill:

The goat was weird.

Jeff:

Yeah, that's weird.

Jeff:

That's your rep?

Bill:

That's my sales rep, yeah, that was weird.

Jeff:

They were just walking around the town.

Bill:

I have no idea where he came from.

Bill:

I think he was like a midwife.

Jeff:

Wait a minute.

Jeff:

You weren't kind of tricked?

Jeff:

Like, they were.

Jeff:

Someone was trying, you know, people, something they could say, hey, I found this out when it was really their dog or cat they're trying to get rid of.

Jeff:

And you think you're doing a good deed, but.

Bill:

Yeah.

Bill:

Yeah.

Jeff:

Okay.

Bill:

I think that's what they did.

Jeff:

There you go.

Jeff:

Yeah.

Bill:

But I've bought boats off of customers twice.

Jeff:

Yeah, twice.

Jeff:

Two different boat.

Jeff:

Like a big one.

Bill:

Started out with a little boat a couple years ago, sold it, and now I got a bigger boat.

Jeff:

Well, yeah.

Jeff:

Kind of getting in the boat, sail and resale business a little bit.

Jeff:

You gotta take that, Jeff.

Jeff:

Just go.

Bill:

Should I answer that or not?

Jeff:

Nah, nah.

Jeff:

If it was the account.

Jeff:

Right, right.

Jeff:

Yeah.

Bill:

Gotcha.

Jeff:

That's one thing you learn in business, right?

Jeff:

When they're selling to you, they can win, right?

Jeff:

That's right.

Jeff:

They're buying from you.

Jeff:

They ain't waiting.

Jeff:

They ain't waiting.

Jeff:

I'm here.

Jeff:

What do you need, man?

Bill:

That's right.

Bill:

I'm here to help you.

Bill:

Yeah, so all kinds of neat things happen out in the field, you know, you meet great people now, you know.

Jeff:

It could be more irritating than me looking at my phone.

Jeff:

Those people with those stupid iPhone watch things.

Jeff:

Drives me nuts.

Jeff:

Just sitting there talking.

Jeff:

They're like.

Jeff:

And they're reading a whole text or something.

Bill:

Yeah.

Bill:

It drives me nuts.

Jeff:

What's that commercial where they're going like this?

Jeff:

I would kill some.

Jeff:

I would punch somebody when they.

Jeff:

You know what I mean?

Bill:

Yeah.

Jeff:

Oh, you can turn it off or do this little thing.

Jeff:

I saw that.

Jeff:

I haven't seen anybody do it in person, but that would drive me nuts.

Bill:

Yeah.

Bill:

And people scroll through their phone while they're talking to you.

Bill:

Like, they're scrolling through Facebook and stuff.

Jeff:

It's like, yeah, if we have anybody.

Bill:

On 30 in the lake, man.

Bill:

Yeah.

Jeff:

Anybody under 30 watching this, please give us all a break.

Jeff:

You know what I mean?

Bill:

We're two old goats.

Reagan:

Yeah, Bill, you're the one in meetings who's always sitting there on your phone not paying attention.

Jeff:

Okay, who's this guy piping in?

Jeff:

What's going on here?

Bill:

Is that Joe Rogandeh?

Jeff:

I'm gonna be like, you know, Bishop Sheen back in the day would say his angel.

Jeff:

I'm not calling you an angel, Reagan.

Jeff:

The guy in the back would.

Jeff:

But, you know, to Reagan's point, I have to admit.

Jeff:

I guess I'm gonna confess.

Jeff:

Yeah.

Jeff:

The kids are like, you're the worst dad.

Jeff:

You are constantly, you know.

Jeff:

I know another topic.

Jeff:

Right?

Jeff:

We're all add up.

Jeff:

I mean, we're hyped out.

Jeff:

We can't think straight.

Jeff:

We go, I gotta do ten things.

Jeff:

You're the same way.

Bill:

Same way.

Jeff:

That phone helps.

Jeff:

I mean, it's just someone's talking to me.

Jeff:

I can't listen to you for more than, like, 10 seconds.

Jeff:

I gotta look at my phone.

Jeff:

Okay.

Jeff:

Something interesting there.

Jeff:

Let's say, now I can listen again.

Bill:

Yeah.

Bill:

But back in our day, there's no such thing as ADHD.

Bill:

I mean, we were just weird kids, you know, we're just busy.

Bill:

Yeah.

Bill:

And we came out.

Jeff:

We're like, all right.

Bill:

Yeah, MTV came out.

Jeff:

Oh, that was really good.

Bill:

That's awesome.

Jeff:

Okay, where did you say about today?

Bill:

Sam's club.

Bill:

I went out there today.

Jeff:

Oh, I'm always loved.

Bill:

Yeah, you love Sam club.

Bill:

We were talking about that.

Bill:

So just quick thing, I'm getting gas.

Bill:

My father in law's with me.

Bill:

He's 84, about to be 85.

Bill:

He's all excited about the price of gas.

Jeff:

Oh, are you waiting in that dumb line?

Jeff:

And people are cutting each other off.

Bill:

Oh, my God, I hate it.

Bill:

I said, I'm going in the store, I'll come back and then I'll get gas.

Bill:

And sure enough, there's an open pump.

Bill:

Anyhow, I got the $60 and I got bored.

Bill:

I had to quit and put the pump back in and go down the street.

Bill:

And he goes, did you fill up?

Bill:

I'm like, no, I got tires standing there.

Jeff:

How big of a tank?

Jeff:

$60.

Jeff:

How big of a tank was it?

Bill:

It's a Toyota tundra truck.

Bill:

I don't know.

Bill:

I never filled up.

Bill:

I get too bored to.

Bill:

Yeah.

Jeff:

You can't wait.

Bill:

Next topic.

Bill:

All right.

Jeff:

All right, Zach, speaking of that, what the hell's the mothership?

Jeff:

Tell us about the mothership.

Bill:

You want to hear about the mothership?

Jeff:

Yeah.

Jeff:

Mother.

Bill:

Are we on mute?

Bill:

I don't know what I can say about the mothership.

Bill:

It's the coolest music venue going in America right now.

Jeff:

Wow.

Jeff:

Is this.

Jeff:

Okay?

Bill:

Touring bands tell us that.

Bill:

Go on instagram.

Jeff:

Touring bands tell you.

Jeff:

Okay, now, this is valid.

Bill:

It's valid.

Bill:

Yeah.

Bill:

Yeah.

Bill:

We're gonna make.

Bill:

Man.

Jeff:

What is it about it that makes it so cool?

Bill:

The hospitality vibe.

Bill:

We treat people right.

Jeff:

Look at that.

Jeff:

Yeah.

Jeff:

So we're getting a common theme here.

Jeff:

It sounds like.

Bill:

Yeah.

Bill:

People.

Jeff:

Right.

Jeff:

Even a goat, even ago.

Bill:

Yeah.

Jeff:

Get treated.

Jeff:

Right.

Bill:

I don't know if I fed the goat today.

Jeff:

Does anybody else want to stay at your house?

Jeff:

You ever let anybody else besides a goat?

Jeff:

Nobody from the mothership traveling through?

Jeff:

Yeah, dude, I had him stay at my place.

Jeff:

One band.

Jeff:

What am I saying?

Bill:

Yeah, yeah, yeah.

Jeff:

But they're.

Bill:

They're out chasing their dream.

Bill:

You know, they're making music, and we're just a place to be nice, and they can perform, get paid a little bit, and.

Jeff:

Yeah.

Jeff:

That's awesome.

Jeff:

You got a lot of support in the community, right?

Jeff:

Downtown Mansfield?

Bill:

Yeah, pretty much.

Bill:

We're getting there.

Jeff:

Pretty much.

Jeff:

Was there.

Jeff:

Sometimes maybe you have.

Bill:

Well, there's old goats.

Bill:

Older than me and you.

Bill:

Older.

Bill:

Older goats.

Jeff:

Ancient goats.

Bill:

Yeah.

Bill:

Like, people who have the theater downtown, you know, they're not so on board with us.

Jeff:

Really?

Bill:

Yeah, they're.

Jeff:

They little snooty kind of.

Bill:

It's not quite.

Bill:

You know, because.

Bill:

Well, marijuana is legal now, but it wasn't when I opened a mothership.

Bill:

Oh.

Bill:

There might have been some of that going on.

Jeff:

That's part of what makes it relaxed.

Bill:

It could be.

Bill:

Yeah.

Jeff:

Okay.

Bill:

I don't know.

Jeff:

And they're not.

Jeff:

They're not too into that.

Bill:

Probably not.

Jeff:

Do you think it's some of the way that people look, too?

Jeff:

Maybe a little bit.

Jeff:

Yeah.

Bill:

We have a lot of long haired, freaky people.

Jeff:

Wow.

Bill:

I even wrote a song about that.

Bill:

Need not apply.

Jeff:

And you sit, yet you fit in with them.

Jeff:

I get pretty clean.

Jeff:

You do have a little bit long hair in the back.

Jeff:

Maybe some.

Jeff:

I know.

Jeff:

How's it now?

Bill:

Yeah.

Jeff:

Yeah, it's good.

Jeff:

Yeah.

Jeff:

There you go.

Bill:

You might as well, I guess.

Jeff:

You got it.

Bill:

It's fun.

Bill:

It's good.

Bill:

Good gig.

Jeff:

Yeah, I like that.

Bill:

Yeah.

Bill:

All right, so we gonna talk about postcards or something?

Jeff:

Yeah.

Jeff:

Did you.

Jeff:

What do you think about postcards?

Bill:

I love postcards.

Bill:

Glossy postcards are the best.

Jeff:

Yeah, we.

Jeff:

Yeah.

Jeff:

Yeah.

Jeff:

Reagan, do you have any postcards with you?

Reagan:

With.

Reagan:

With me?

Reagan:

Did you bring any for me?

Jeff:

No.

Jeff:

I thought you would bring some postcards for us to play with next.

Jeff:

You know how much we like post.

Jeff:

Oh, goats love postcards.

Reagan:

Well, next.

Reagan:

Next podcast will have postcards for the guests.

Jeff:

I'll tell you what, though.

Jeff:

Screw that.

Jeff:

Let's go into something.

Jeff:

Here's what I got, Jeff.

Jeff:

Lately, I can't explain it, you know, again, we're.

Jeff:

People know Tom, money saver.

Jeff:

We got TMS.

Jeff:

Plus, this is why we're here doing this.

Jeff:

We're trying.

Jeff:

Please, anybody interested, we'd love to have you join us.

Jeff:

Okay, so the two or three people watching this, if you're interested, come on aboard.

Jeff:

But anyway, seriously, lately we've had a lot more younger people that have showed interest in this, which is surprising, thinking we're about ready to fall off the ship.

Jeff:

You know, I thought we're going down the tubes.

Jeff:

How long will this last?

Jeff:

And all of a sudden, there's this revival.

Jeff:

Right?

Bill:

Yeah.

Jeff:

And so what I heard is young people, Generation Z, right?

Jeff:

Your kids.

Jeff:

My kids.

Jeff:

You see them sitting around, they're in three.

Jeff:

You got this at home.

Jeff:

You know, they got their phone out, their laptop, the t.

Jeff:

I'm like, what the hell?

Jeff:

How do you even pay attention to any of it?

Bill:

Right, yeah, I do that.

Jeff:

You do it, too?

Jeff:

Yeah, I guess I probably.

Jeff:

You probably do it.

Jeff:

Yeah, I do.

Jeff:

I don't usually.

Bill:

When you say younger generate.

Bill:

What are you talking about?

Bill:

Somebody who's actually.

Jeff:

Wait a minute.

Bill:

Well, I guess just younger than us.

Jeff:

Is that, like, younger gen Zers are.

Bill:

Like 50, 40, 30?

Jeff:

Well, it is hard to keep track of that, but I think Gen Z ers are early thirties, twenties, maybe.

Jeff:

Do you know, Reagan, what Gen Zers is?

Reagan:

I.

Jeff:

Are you a Gen Z or you probably.

Reagan:

I am Gen Z.

Reagan:

It's 90.

Reagan:

I mean, it's.

Reagan:

, a hard line, but it's about:

Jeff:

Okay.

Jeff:

So anyway, these Gen Z ers apparently are seeking authenticity and truth.

Jeff:

So that's why people are going to Mars, because there is no.

Jeff:

Anyway, people want to get on Elon Musk ship and get out of here.

Jeff:

So, no, they're seeking.

Jeff:

Apparently this is some study that said they're seeking authenticity and truth and print, at least as far as a marketing channel offers that has that impression, I guess, somehow.

Bill:

True.

Jeff:

So.

Jeff:

And they said they'd actually rather go back to textbooks.

Jeff:

And this goes to our point earlier, that apparently they cannot hold their attention.

Jeff:

Just like me and you, right?

Jeff:

We understand this, but when you have something in print, it tends to hold your attention a little bit.

Jeff:

In fact, to be honest with you, I haven't looked at a Sunday newspaper forever.

Jeff:

You can't get them delivered because no one's reliable to deliver.

Jeff:

The thing.

Jeff:

I never kept trying.

Jeff:

Bitching about, you know, they won't even deliver.

Jeff:

I'm not paying for it, which I'm like, that's good.

Jeff:

That's our competitor.

Jeff:

We don't care.

Jeff:

So the other day, I'm at Kroger.

Jeff:

I picked one up.

Jeff:

We had home and me and Cindy, it was sad.

Jeff:

Like, we're like, this is actually fun.

Jeff:

I kind of like having it.

Jeff:

I'm sitting there opening the newspaper.

Jeff:

It's kind of cool.

Jeff:

So, yeah.

Jeff:

Are you seeing, you know, it seems like, you know, maybe some of the youth are looking back into wanting some of these things that, you know, we take for granted or grew up with.

Jeff:

Are you kind of noticing that, you know, maybe like, a postcard, it'd be fun.

Bill:

Two things, real quick.

Bill:

That's why the mothership's popular.

Bill:

We have no screens in there, no tvs, none of that crap.

Jeff:

No.

Bill:

And one of the musicians.

Jeff:

Bunch of postcards.

Bill:

Bunch of postcards.

Bill:

Yeah.

Bill:

A musician.

Bill:

Great kid.

Bill:

His name's Ryan.

Bill:

He has a band called Cruz Campo.

Bill:

Probably 19 years old, maybe started a window company.

Bill:

Got ahold of me this week.

Bill:

Says, jeff, I want to run an ad in town, moneysaver.

Bill:

So here's a young kid who wants to do tell money saver advertising.

Bill:

Because of that, you look at it and feel it.

Bill:

And he loves it.

Bill:

He loves it.

Jeff:

Yeah.

Bill:

I don't even know if he's 20 years old yet.

Jeff:

Wow.

Bill:

Smart kid.

Bill:

He gets it.

Jeff:

You know, I had a.

Jeff:

I was helping out one of the franchises, a huge rv company store they got all over the country.

Jeff:

And young girl and her mid twenties, late twenties, up in Michigan, and we're talking, and she goes, I can't stand emails anymore.

Jeff:

I can't stand this.

Jeff:

She goes, I literally wait by my mailbox to get my special discount code on my postcard.

Jeff:

It made me think of this when we were saying.

Jeff:

Joking around about postcards.

Bill:

It's true.

Jeff:

I mean, I'm not that excited about it, but apparently Gen Z's are.

Jeff:

Reagan, do you love your print?

Jeff:

Do you love postcards?

Jeff:

You like to play with them at home?

Bill:

Sure.

Reagan:

I mean, yeah, I mean, I tend to look at town moneysaver when it gets delivered to my house.

Reagan:

I don't know if it's just because I work here, because I like it, but I do look at all that stuff.

Bill:

Where do you live?

Bill:

What town?

Reagan:

Ashland.

Bill:

Ashland, okay, good.

Jeff:

Is there anything we're saying make.

Jeff:

You know, we might as well talk to you a little bit.

Jeff:

You're a gen zer.

Jeff:

Does this seem to ring true to you or your buddies or.

Reagan:

Yeah, I mean, definitely.

Reagan:

I mean, I do think there is definitely a shift of authenticity, and I think a big part of it, too, is we're, like, being constantly online.

Reagan:

I mean, we grew up online.

Reagan:

You're constantly being advertised to someone is always trying to sell you something.

Reagan:

So it's nice to have it a little bit more tangible than just being bombarded with a million ads, playing a game or searching a website or whatever.

Reagan:

It's a little bit nicer to have something, you know, that's less in your.

Bill:

Face but more there, like you have control of it.

Jeff:

Yeah, I was just thinking that, because I know I play those little games on my phone.

Jeff:

You do?

Jeff:

Oh, yeah.

Jeff:

I love it.

Bill:

Why?

Bill:

Why do you do that?

Jeff:

To numb my brain.

Jeff:

Because it's running so much.

Bill:

Don't get me started.

Bill:

Then don't tell me that.

Jeff:

Yeah, you don't want to do it.

Bill:

Yeah, I've never done that.

Jeff:

This one's a word.

Jeff:

It's a word thing, like, you guess, that you have to do the word.

Jeff:

I don't even know what the hell that sounds.

Jeff:

But anyway.

Bill:

Sounds boring.

Jeff:

But I'll tell you what.

Jeff:

Yeah, it's perfect.

Jeff:

So what I want, I want boring.

Jeff:

I got too much excitement going on.

Jeff:

In fact, if you want to be bored, don't work at town.

Jeff:

Money saver or TMS plus.

Jeff:

But anyway, the ads are so annoying.

Jeff:

I mean, it's just.

Jeff:

And I got a pause, you know, especially if I.

Jeff:

Or if I want to need an extra guy or something.

Jeff:

You don't want to pay?

Jeff:

I never pay for anything.

Jeff:

So you.

Jeff:

If you get an extra move or you got to watch the ad.

Jeff:

I love when Reagan said, I thought, well, if I had a printed piece, I just set it down.

Jeff:

I don't have to, you know.

Bill:

Yeah, paper down going on your phone.

Jeff:

I get.

Jeff:

It's like a commercial, like Amazon or.

Jeff:

No.

Jeff:

Was it prime?

Jeff:

Oh, yeah, prime.

Bill:

Yeah.

Jeff:

Now I gotta watch a commercial.

Jeff:

What is going on?

Bill:

What's this Bezos guy?

Bill:

Greedy bastard.

Bill:

Come on.

Bill:

I know.

Bill:

And it's like YouTube now, you know, I'm old school.

Bill:

I don't always listen to Spotify or band camp, you know, but I got YouTube playing.

Bill:

Next thing you know, there's throwing a commercial at me.

Bill:

Yeah, but, you know, we shouldn't get mad about it because we're in the advertising business.

Jeff:

Yeah.

Jeff:

You know, you could pay extra to eliminate it.

Bill:

Can you?

Jeff:

I think you do that.

Bill:

Yeah, I ain't gonna pay for that.

Reagan:

YouTube premium is my.

Reagan:

Like, I will.

Reagan:

I will go.

Reagan:

Go broke before I stop paying for YouTube premium.

Jeff:

Wow.

Jeff:

Okay.

Jeff:

See, it must really irritate the kids.

Jeff:

Yeah.

Jeff:

Well, tell you what, Jeff.

Jeff:

What?

Jeff:

All right, let's say you're somebody out there.

Jeff:

We'll get serious for a second, and maybe you think you like sales and marketing, or you like marketing or whatever.

Jeff:

What would you advise somebody and just forget about tell money saver, just pretend your kids are in college, you're getting out of college.

Jeff:

I mean, what would be something you think you'd advise one of your kids, like, hey, you really want to be in marketing?

Jeff:

Here's something to think about.

Jeff:

Or here's a direction I want you to think about, or, why would you want them to go into that or not go into it?

Jeff:

Let's say.

Bill:

That's a good question.

Bill:

It makes me think back to when I was probably 18 years old, 19, and I was in college, and I hated it, taking some data processing crap.

Bill:

And I met a guy who was selling stuff, technology stuff back then.

Bill:

He was really successful.

Bill:

I met him after that.

Bill:

But before that, this guy was probably our age.

Bill:

Now.

Bill:

He's probably in his forties, fifties, you know?

Jeff:

I don't know about you, I'm 60.

Bill:

But, yeah, I'm 62.

Bill:

I'm just mentally okay.

Bill:

But anyhow, this dude took me aside.

Bill:

We went to Arby's out by the Richmond mall, and he explained to me about outside sales, and I was blown away.

Bill:

I'm like, really?

Bill:

I can drive around and see people.

Bill:

I'm not stuck in a cubicle, and I can make good money.

Bill:

And he said, you'll make more money doing this than anything.

Bill:

He said, sales is the best paying profession out there.

Jeff:

Yeah, that's what got you into it.

Bill:

And I'm like, what?

Bill:

And then my dad was always in sales, you know, so that was helpful.

Bill:

But I didn't know what the hell he did, you know, he was just out there.

Bill:

And he always said, you know, the harder you work, the luckier you get.

Jeff:

Oh, I like that.

Bill:

And that's proven true.

Jeff:

Yeah.

Bill:

You know, it's like, you don't want to.

Bill:

You know you're ready to go home.

Bill:

And I remember you saying this years ago.

Bill:

You stopped that last.

Jeff:

Oh, yeah.

Jeff:

I tried to do like one more stop.

Bill:

Oh, my God.

Bill:

That pays off almost religiously.

Jeff:

It's like, wow, it is crazy how that works.

Jeff:

I mean, that's poor Tommy starting in the game.

Jeff:

Like, make the calls, make the, you know, Mark always jokes.

Jeff:

I'm out in the field.

Jeff:

I'm really struggling.

Jeff:

I'm suffering.

Jeff:

I call Bill, Bill, can you help me?

Jeff:

I need some help.

Jeff:

Go effing.

Jeff:

Make the calls, Mark.

Jeff:

Make the calls.

Jeff:

Just make.

Jeff:

There's no trick or magic to this.

Jeff:

You just pound the doors, man.

Jeff:

Something's gonna, like I told, at any given point, there's somebody who's like, I'm thinking of doing a website or I need an ad or whatever.

Jeff:

And you just got to find that guy.

Jeff:

Then you get the ball rolling.

Jeff:

Okay.

Jeff:

Now you get more advanced in your stuff.

Bill:

Yeah.

Bill:

And so if you're a young person and, you know, you don't like emails, you don't like all this crap that's getting thrown at you, we're the perfect profession.

Bill:

You just go out there and go see people in your neighborhood, in your town, and you're offering them great advertising, and you know, a lot of them are gonna buy it from you.

Bill:

And it's called cold calling.

Bill:

I hate that term.

Bill:

There's no such thing as cold calling.

Bill:

I don't believe that.

Bill:

You're just going in, saying hi to people.

Jeff:

Yeah.

Jeff:

Sharing the idea.

Bill:

Yeah.

Bill:

It's like, what do you got?

Bill:

You want to sell in here today?

Bill:

Well, we're trying to sell that piece of artwork.

Bill:

I was like, great, let's put it in a town money saver and I'll sell it for you.

Jeff:

You sound a little bit like that.

Jeff:

What was the guy, the wolf on Wall street?

Jeff:

Remember?

Jeff:

He's selling the pen all the time.

Bill:

Yeah.

Jeff:

You know, you remind.

Reagan:

Went to jail for like 20 years.

Reagan:

Oh, okay, maybe don't do that.

Jeff:

But isn't he, isn't he doing books or something now?

Jeff:

Doesn't he?

Reagan:

Yeah, he does like motivational speaking.

Jeff:

Yeah, I would stuff like that.

Bill:

But that's a very good point.

Bill:

The integrity, you got to do it for the right motives and right reason, you know, cuz you don't end up in jail.

Jeff:

Yeah, there you go.

Bill:

Or you don't want to be a jerk to your future customer.

Jeff:

There you go.

Jeff:

You know, to your point made me think so.

Jeff:

My dad worked in a factory.

Jeff:

He wasn't in sales.

Jeff:

I got in sales because I couldn't find a job, man.

Jeff:

I was getting married, and I'm working in nonprofit, making 325 an hour.

Jeff:

And I'm like, this ain't gonna work.

Jeff:

And this guy said, you gotta do sales.

Jeff:

Probably heard me talking and acting all hyper, and this guy will fit.

Jeff:

And the first job in six weeks, I outsold everybody there, you know?

Jeff:

Cool.

Jeff:

And I thought.

Jeff:

And there were bullshitting people left around, like, I'm doing the right thing.

Jeff:

If it works out.

Jeff:

The guy went out of business, by the way, right?

Jeff:

Screwed all these people over about ten grand.

Jeff:

But anyway, damn, I'll never forget, I was sitting in the back room one day, and I thought the most my dad ever made in here was like, 35 grand.

Jeff:

I just want to make 30.

Jeff:

This is after college.

Jeff:

I'm like, I just want to make 35 grand.

Jeff:

That'd be my success.

Bill:

Yeah.

Jeff:

And this dude I meet, he's a sales rep.

Jeff:

I still talk to him now.

Jeff:

He said, why can't you make 50?

Jeff:

And I was like, I don't know.

Jeff:

No one ever said that to me.

Jeff:

He goes, you're the only one stopping you from doing that.

Bill:

Yeah, dude.

Jeff:

That blew my mind.

Jeff:

Like, it sounds silly to say it now.

Bill:

Yeah.

Jeff:

Then I was like, yeah.

Jeff:

And so our whole life, my wife, people will say stuff about, you know, managing your money, and then she's like, bill, I said, if you want to buy some, he's gonna go make the money, you know?

Jeff:

And you're in sales, right?

Jeff:

Where else can you do that?

Bill:

Right?

Jeff:

You're like, hey, you know, we want a boat.

Bill:

Yeah.

Jeff:

Cooler.

Jeff:

What kind of boat do you have about it?

Jeff:

What's the coolest?

Jeff:

What's the size right now?

Bill:

Well, I sold my cool boat.

Bill:

Now I've got a more of a family boat.

Jeff:

Oh, like a pontoon boat?

Bill:

No, not that bad.

Bill:

It's a speed boat.

Bill:

I can take you skiing if you want to go.

Jeff:

Oh, wow.

Jeff:

Okay.

Jeff:

I think I'd fall apart now back in the day.

Bill:

But you know what we're saying about these young people.

Bill:

If they're interested in getting into a town money saver business or working for themselves, making unlimited income, they need to do this.

Bill:

They need to check it out.

Jeff:

Yeah, that's.

Jeff:

There you go.

Jeff:

That's what we're here for, right?

Jeff:

We're trying to.

Jeff:

We're trying to be funny and real and sell some franchises if we can.

Jeff:

Or an advertiser.

Jeff:

Want to do an ad, buy an ad?

Jeff:

Yeah, you heard about the guy, didn't you tell a story about the ad?

Jeff:

Was working real good earlier.

Jeff:

I forgot about it already.

Bill:

Which story was that?

Jeff:

I don't know.

Jeff:

I can't remember.

Jeff:

That's why I'm asking you.

Bill:

The innovative recycling.

Jeff:

Yeah, that thing somebody's ad was doing.

Jeff:

Really?

Bill:

I think all the ads are doing good.

Jeff:

There you go.

Jeff:

There.

Bill:

You know, there's a few that aren't, but it's almost like you can predict them now.

Bill:

You can see which ones are going to work and not work.

Jeff:

Oh, yeah.

Jeff:

Isn't that amazing?

Jeff:

There's a topic which, you know, I don't know how.

Jeff:

Reagan, what's our time like?

Reagan:

We're at 25 minutes.

Reagan:

We're good.

Jeff:

Okay.

Jeff:

I don't know about you, Jeff.

Jeff:

I'm blown away.

Jeff:

And I'm guessing this is with other app venues, channels, whatever you want to call it, right?

Jeff:

Changing an offer or, you know, the timing.

Jeff:

The market.

Jeff:

Always talk about timing.

Jeff:

Market offer.

Jeff:

Right?

Jeff:

In case anyone doesn't know, we are here to be an investment.

Jeff:

That's the only purpose we got to make these clients money.

Jeff:

Right?

Jeff:

Any kind of marketing, advertising.

Jeff:

In fact, I always said, if you have a budget for advertising, then you're doing the wrong advertising, because why would you budget something that you just couldn't make money?

Jeff:

If I hand you $5, you're hand me ten back.

Jeff:

I'm gonna give you as many fives as I can.

Jeff:

Why would I go, oh, no, I'm only gonna give you two of them.

Jeff:

I want so much back.

Jeff:

Like, well, apparently that's not working for you.

Jeff:

Cause otherwise you wouldn't budget.

Jeff:

But anyway, that's beside the point.

Bill:

But that's brilliant, though, because I remember you saying that when I first started a couple years ago.

Jeff:

It's like, couple years?

Bill:

When did you start?

Bill:

You know,:

Bill:

Time flies.

Jeff:

You know?

Bill:

Time flies.

Bill:

But you remember those things.

Jeff:

I remember that, yeah.

Bill:

And I thought, damn, he's right.

Bill:

If it works, why would you ever quit?

Jeff:

Yeah.

Jeff:

You would be like, how much can I get?

Bill:

Yeah.

Bill:

And we have customers.

Bill:

Since I started day one almost 20 years ago, they've run every month.

Jeff:

Wow.

Bill:

Never quit that.

Bill:

Isn't that amazing?

Jeff:

That's crazy.

Bill:

They get it.

Bill:

They understand, why would I ever quit?

Bill:

It makes me money.

Jeff:

Well, and then here's what I was trying to get to is, in other words, it's amazing to me, and I've seen this happen.

Jeff:

Like, you'll get the right timing in market.

Jeff:

It's not too difficult, but the offers.

Jeff:

Right?

Jeff:

And people, you know, like, oh, I don't want to give it away.

Jeff:

I don't get.

Jeff:

I'm like, look it, if you're already.

Jeff:

If your customer list is good, your word of mouth is good.

Jeff:

Don't you want new people coming in to, they're not gonna break a habit with some 10% off or something like that?

Bill:

Yeah.

Jeff:

Cause I've got a couple.

Jeff:

You got any stories where someone changed, like an offer and all of a sudden you're like, whoa, what a difference in response or anything like that?

Bill:

If you got em, go ahead.

Bill:

Because I can't think of any.

Bill:

I'm sure they're out there.

Bill:

Yeah, I just can't think of it right now.

Bill:

Yeah, there's gotta be.

Jeff:

If you think, here's one.

Jeff:

Arby's back in the day.

Jeff:

This is 20 years ago up north, Ridgeville.

Jeff:

Guy runs a free pop with a cordon Bleu sandwich.

Jeff:

I'm like, what the hell's a cordon Bleu?

Jeff:

Is that a girls thing?

Jeff:

I don't even know what that is.

Jeff:

I still don't know what it is.

Jeff:

Sounds like it's got blue cheese on a chicken or something.

Bill:

I wouldn't eat it.

Jeff:

Yeah, it sounds gross.

Jeff:

Anyway, I'm like, no one is going to come in for a free.

Jeff:

He's like, hey, I'm going to run a few months, whatever.

Jeff:

So I'm like, all right.

Jeff:

Afterwards he goes, hey, this thing even go out?

Jeff:

I only got like six or seven.

Jeff:

I'm like, dude, I'm sorry.

Jeff:

I thought I'd done more than that.

Jeff:

Anyway, the next month he's like, I'm going to do my normal full page all, you know, I don't at the time buy five beef and cheddar.

Bill:

Five.

Jeff:

But whatever the thing was, right?

Jeff:

600 coupons.

Jeff:

I mean, it was like 100 times the guy was blowing with.

Jeff:

I think the guy ended up up in Sandusky or something.

Jeff:

But anyway, that is one of many stories that I.

Jeff:

The thing that blew me away early on was it's not just the product.

Jeff:

And I'm going to guess this is for other people, not just Tom Moneysaver, that it's the ingredients and the things that go in there.

Jeff:

And that's where it's really important that you, as a franchisee or rep or someone, you know, you got to know our product, right?

Jeff:

We got to know, like, hey, these are the ingredients of.

Jeff:

And then please trust me, I'm helping you.

Jeff:

I'm not just trying to get you give your stuff away.

Jeff:

So if you get that new customer, maybe you didn't make a lot on that one.

Jeff:

But they start coming back now.

Jeff:

Now is, now is when you really pay off, right?

Bill:

Absolutely.

Bill:

Yeah.

Jeff:

During my whole story, did you think of one or.

Jeff:

No, you still can't.

Jeff:

I still haven't thought of you, but what are you even thinking about?

Jeff:

You think about some at home right now?

Jeff:

Like, yeah, I got my book approved.

Bill:

I'm thinking I need a nap.

Bill:

It's like my nap time is what I'm thinking.

Jeff:

But, you know, there's been times through it, I've been doing training classes, get tired, and I'm.

Jeff:

Yeah.

Jeff:

Oh, all the time.

Jeff:

But you're talking to people and they're looking at you like they're so enthralled, and then you'll ask them a question, they're like, what were you saying?

Bill:

Yeah.

Jeff:

All right.

Jeff:

Hey, does that signify the end of our show?

Jeff:

Reagan, are we wrapping things up here?

Reagan:

You're doing whatever you want to do.

Jeff:

Oh, wow.

Jeff:

Okay.

Jeff:

Well, I don't know what to do with that.

Jeff:

I'll be honest with you.

Jeff:

I gotta kind of pee.

Jeff:

I don't know about Jeff.

Bill:

Oh, I pee all the time.

Jeff:

Yeah, do you pee?

Jeff:

I pee.

Bill:

You turn 60, you pee like a racehorse.

Jeff:

I had my physical this morning.

Bill:

Yeah.

Jeff:

You know, Mark taught me the funniest thing was, you know, I won't say his last name in case this gets.

Bill:

Yeah.

Jeff:

And I hit a certain age, he goes, yeah, dude, it's like, you gotta reload.

Bill:

These young people are like, what are these old goats talking about?

Jeff:

They have no clue.

Bill:

They have no clue.

Jeff:

How about you?

Jeff:

Because we used to get, you know, live in the country.

Jeff:

We used to come home from an event, the kids, we all, the men would jump out and pee.

Jeff:

Right?

Jeff:

Stand in the driveway taking a leak.

Bill:

Yeah.

Jeff:

You know how I noticed things were changing?

Jeff:

They're all in the house watching tv, and I'm still out there trying to reload.

Jeff:

I'm like, what's going on, man?

Bill:

Yeah, you're looking at the stars.

Jeff:

You think you'd be able to take something for your prostrate or help you out.

Jeff:

It does.

Jeff:

Nothing works.

Bill:

Nothing works.

Jeff:

It just gets slower and worse.

Bill:

Oh, great.

Bill:

Thank you.

Jeff:

Time.

Jeff:

You're like.

Jeff:

You're in the stall, right?

Bill:

This will be good.

Jeff:

Okay, here we go.

Jeff:

So when you go to the urinal, you can mask, you know, the weakness of the stream.

Jeff:

You can kind of do some stuff, you know, make some noise, do whatever.

Jeff:

But you, when you get stuck, you gotta go where you just, you know, you stand on the toilet.

Jeff:

You know, the seat.

Bill:

Yeah.

Jeff:

You're stand.

Jeff:

You can't hide that.

Jeff:

If that thing's a little dribbly.

Jeff:

You know, like, kind of gets.

Jeff:

It's pretty obvious people can hear it.

Jeff:

And then the worst thing is it stops and starts again.

Jeff:

You got that at the end.

Jeff:

You know, you're gonna kind of stop and you think you're done.

Jeff:

And also, you're like, a little more.

Jeff:

And it stops a little bit more.

Jeff:

Ernk.

Bill:

Oh, shit.

Jeff:

And then you're like, oh, my gosh.

Jeff:

I don't want anybody hearing this.

Jeff:

And they're gonna think I'm not.

Jeff:

And then they walk out like, holy crap.

Jeff:

I thought it was a 90 year old guy.

Jeff:

You don't have any of these issues.

Bill:

Well, usually what I'll do is I'll zip it back up.

Bill:

I'll go over and wash my hands, and as I'm standing there, I'm like, I gotta pee again.

Bill:

Okay, I'm going back in there and do it again.

Bill:

You know, you can be multitask.

Bill:

You can do a lot of things.

Bill:

You don't just have to stand there and wait for round two.

Jeff:

See, I learned something.

Bill:

Go do something else while you're in there.

Jeff:

This isn't just about ads, about health.

Bill:

This is health and fitness.

Bill:

Yeah, it's a health and fitness show.

Bill:

Oh, my God.

Bill:

But that's the nice thing about being an outside marketing.

Bill:

Advertising, too, is you're driving around, you can stop and pee anywhere.

Bill:

No, you're not sitting stuck in your office.

Jeff:

Did you get to know all the customers bathrooms?

Jeff:

That was one of my problems.

Bill:

Oh, yeah?

Bill:

Yeah.

Jeff:

Can I tell you?

Jeff:

I'll tell you.

Jeff:

Bad one.

Bill:

How did we get on this subject?

Jeff:

I don't know, but this is funner.

Jeff:

There's a cd store down in Lexington, right?

Jeff:

And the bathroom was down this hallway and way back, and I was having some technical difficulties.

Jeff:

Things were.

Jeff:

I don't know what I ate for lunch.

Jeff:

It was not good.

Jeff:

It wasn't pacho tacos.

Jeff:

But anyway, I go down the hallway.

Jeff:

I'm in there.

Jeff:

It's in there a while.

Jeff:

I gotta admit.

Jeff:

I was in there a little bit.

Jeff:

And I come out, and the dudes.

Jeff:

And I'm trying to sell this guy, right?

Jeff:

So this is when I'm like, forget it.

Jeff:

He's putting some cds.

Jeff:

He jumps.

Bill:

He forgot you were in here.

Jeff:

He goes, oh, dude, I forgot you were back there.

Jeff:

I go, it gets worse, man.

Jeff:

Please don't go back there for a while.

Jeff:

It's not good.

Bill:

He had to buy an ad that was perfect.

Jeff:

Oh, I don't.

Jeff:

I don't think he did.

Jeff:

In fact, I don't know if I ever went back.

Bill:

That's awesome.

Jeff:

So you can't think of any stories like that?

Bill:

Probably a lot.

Bill:

I've done so many stupid things.

Bill:

That would be a whole different show.

Bill:

Yeah, show.

Jeff:

We'll do a health.

Jeff:

Regan, can we do a health and fitness episode?

Reagan:

Absolutely.

Jeff:

All right.

Jeff:

All right.

Jeff:

So any last bits of wisdom?

Jeff:

I'm gonna have to let you.

Jeff:

I know you're busy.

Jeff:

That's the other thing, right?

Jeff:

I mean, how the hell we keep track of all this?

Jeff:

My head is spinning, man.

Jeff:

Oh, I'm gonna go to print.

Jeff:

You know, you got personal.

Jeff:

A goat needs fed, obviously.

Bill:

Yep.

Bill:

He's hungry.

Jeff:

Little family boat or.

Jeff:

What kind of boat is it?

Bill:

Yeah, it's a:

Jeff:

Okay.

Bill:

Inboard.

Bill:

Outboard.

Bill:

You know, open bow.

Bill:

It seats, like, eight people.

Jeff:

I don't know anything about boats.

Bill:

Yeah.

Jeff:

So it's 21.

Jeff:

Big or.

Bill:

No, it's medium.

Bill:

It's a little, you know, it's not.

Jeff:

Where do you guys go?

Jeff:

Char.

Jeff:

Pleasant hill.

Bill:

The place to go is Lake Cumberland.

Jeff:

Oh, that's.

Bill:

Yeah, that's a six hour drive.

Bill:

You know, you go down to pleasant.

Jeff:

One of our better markets.

Jeff:

Somerset.

Bill:

Yeah.

Bill:

Great area.

Bill:

Beautiful area.

Jeff:

It is weird.

Jeff:

I moved from the city down here to the country.

Bill:

Right?

Jeff:

And then I moved to the country, and all the people in the country go down to the other part of the country to play in the lake.

Bill:

Yeah.

Jeff:

It's always weird to me.

Bill:

That is weird.

Jeff:

Go to Pleasant Hill.

Bill:

Yeah.

Jeff:

Excuse me.

Bill:

Too small.

Jeff:

Pleasant hills.

Jeff:

Too small.

Bill:

Yeah.

Jeff:

Okay.

Jeff:

Yeah.

Jeff:

I did go jet skiing there once.

Jeff:

Well, I mean, on the inner tube.

Jeff:

And I thought I was gonna die because, like you said, there's speed, you know, you're all saying, slung around some guys flying by in a speedboat.

Jeff:

Yeah.

Jeff:

Ducking.

Jeff:

Yeah.

Bill:

Yeah.

Bill:

It's dangerous.

Jeff:

So Lake Cumberland.

Jeff:

You got all the room in the world.

Bill:

You got all the room in the world.

Bill:

It's beautiful.

Jeff:

Do you feel a little small out there?

Jeff:

Is like 21.

Jeff:

Not that cool.

Bill:

No, you're a little weenie.

Bill:

When you're in a 20, 1ft boat out there, you need a big ass scarab.

Bill:

35, 40 footer with two engines.

Jeff:

Okay.

Bill:

Yeah.

Jeff:

So you kind of stay humble?

Bill:

Oh, yeah, very.

Bill:

Yeah.

Bill:

Yeah.

Jeff:

Do you try to park far away?

Jeff:

Doctors?

Bill:

Yeah.

Bill:

Yes, you do?

Bill:

Yeah.

Bill:

But you know what?

Bill:

Everything's tax deductible.

Bill:

That is a business entertainment expense.

Bill:

You know, you take your town money saver boat down to do something and.

Jeff:

Yeah.

Bill:

All tax deductible.

Jeff:

Okay.

Jeff:

That's another topic.

Bill:

That's another topic.

Bill:

So all you young people out there, learn to deduct.

Bill:

When in doubt, deduct it, because Uncle Sam will take every penny from you.

Bill:

So as a young person, set up a 400 or not a 401k.

Bill:

Set up an LLC.

Bill:

Keep track your expenses.

Bill:

Yep, yep.

Jeff:

That's it.

Jeff:

And that's having your own business.

Jeff:

Right?

Bill:

Have your own business.

Jeff:

Yeah, I really, honestly, if everyone can own their own business and be a.

Bill:

Better world, I don't know, there's some dorks out there that should not own their own business.

Jeff:

That could be.

Jeff:

We've heard a couple of those.

Jeff:

Yeah.

Bill:

Yeah.

Jeff:

In fact, I'm probably one of them sometime.

Jeff:

I don't know about you.

Bill:

Me too.

Bill:

No, there are a lot of great people out there that have great jobs that we, you know, we need that, too.

Jeff:

But, I mean, I think I know about you.

Jeff:

When I started Tom Moneysaver 30 years ago, six months into it, first thing I did, I apologized to all my old bosses.

Jeff:

I was like, I had no idea.

Jeff:

You know, once you're sitting on the other side of the table.

Jeff:

Right, right.

Jeff:

You're like, what a jerk.

Jeff:

I was like, I did not get this.

Jeff:

Now I get it over here.

Jeff:

So I think that reality is healthy for our culture.

Jeff:

Right?

Bill:

It is.

Jeff:

When you're fully responsible, everything stops with you.

Bill:

Yeah.

Jeff:

It's like, all right, now I'm getting this, you know?

Jeff:

So, yeah.

Jeff:

Anyway, you got a pee?

Jeff:

You know, I do got a pee.

Bill:

I got a pee.

Bill:

We better wrap it up.

Jeff:

Yeah, we better.

Jeff:

All right, well, we want to thank Jeff Ulrey, one of the most successful town money saver franchise.

Jeff:

We didn't even talk about you working with Michael Dell, but real quick, he spent some time with Michael Dell, right?

Bill:

Oh, yeah, yeah, he's left.

Jeff:

And you left that for amway?

Jeff:

No, not really.

Bill:

It kind of got in the way.

Jeff:

That was, you know, that was the story.

Bill:

It didn't help.

Jeff:

Okay.

Jeff:

How was Amway?

Bill:

It was good.

Bill:

It was a good educational training system.

Bill:

It was not real profitable, but it was real good mentally.

Jeff:

Was the toilet paper good?

Bill:

Oh, yeah.

Jeff:

Good toilet paper.

Bill:

Best damn toilet paper.

Jeff:

Really?

Bill:

Oh, yeah.

Jeff:

Can you so buy it?

Bill:

The best damn laundry soap out there product was phenomenal, you know?

Bill:

No question about that.

Jeff:

Did you ever sell rainbow vacuums or anything like that?

Bill:

Uh uh.

Bill:

Never did that.

Bill:

But, you know, Michael Dell, he down to earth, one of the nicest guys you ever meet.

Jeff:

Really?

Bill:

Oh, yeah.

Jeff:

I think, you know, I wonder that.

Jeff:

I think when you meet the owner owners.

Jeff:

Yeah, it's those middle guys.

Jeff:

They're the dicks you know?

Bill:

Yeah.

Bill:

He was amazing.

Jeff:

Wow.

Bill:

Yeah.

Jeff:

That's cool.

Bill:

Yeah.

Jeff:

Is Dell still.

Jeff:

They're kicking it.

Bill:

Yeah, they're.

Bill:

They're killing it.

Jeff:

Okay.

Bill:

He's.

Bill:

He's sharp guy.

Jeff:

Yeah.

Jeff:

All right, well, like we said, we both got a pee.

Jeff:

We got a.

Jeff:

Gee, he's got a shitty little boat to ride around in, a goat to feed.

Bill:

That's golf night.

Bill:

Tonight's golf.

Bill:

Golf night.

Bill:

It's probably too damn hot.

Bill:

I need.

Bill:

Yeah.

Jeff:

What do you get?

Jeff:

Are you watching any Netflix shows or anything like that?

Jeff:

Or do you know, even do that?

Bill:

Not much.

Jeff:

Does mothership got a band tonight or anything?

Jeff:

It is Tuesday night when we're filming this.

Bill:

No, we had bands last week.

Bill:

Not this week, but we had a band from Nashville come up.

Bill:

It was phenomenal.

Bill:

Last week.

Jeff:

Really?

Jeff:

What kind of stuff?

Bill:

And this kid, he's kind of punk rock, psychedelic rock, but it was cool.

Bill:

He put out a post just last night that he got his first standing ovation at this festival he played at in Pennsylvania.

Bill:

And he was on the bill with a lot of other big name bands, you know, that you would hear of, but he was so excited.

Bill:

He's like, you know, we work our ass off.

Bill:

We finally get from a big audience, we get standing ovation, and all their merch sold out.

Bill:

And I'm like, wow.

Bill:

Two nights ago, this dude's at the mothership playing in front of 30 people.

Jeff:

Awesome.

Bill:

Yeah.

Bill:

So it's fun.

Jeff:

Yeah.

Jeff:

Cool.

Bill:

We got a pee.

Jeff:

All right.

Bill:

Yeah, I don't have to pee anymore.

Bill:

I forgot about it.

Bill:

You good?

Jeff:

Why does Jeff keep washing his hands and going back in?

Jeff:

All right, Jeff, thanks.

Jeff:

Awesome to have you here.

Jeff:

And Bill Zurzo.

Jeff:

Jeff, already checking off from the.

Jeff:

What's this called again, Reagan?

Jeff:

Making sense about digital and print.

Reagan:

Making sense.

Reagan:

Navigating digital and print marketing with Bill Zorzo.

Bill:

Did we talk about that?

Jeff:

Yeah.

Jeff:

Did we navigate anything?

Jeff:

All right, maybe adios, amigos.

Jeff:

Is that inappropriate?

Bill:

Probably.

Jeff:

Adios, amigos.

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About the Podcast

Making Cents: Navigating Digital & Print Marketing
with Bill Zirzow
Join host Bill Zirzow each week on "Making Cents," where we dive deep into the world of marketing—both digital and print. Bill engages with a diverse lineup of guests, exploring various marketing strategies, trends, and insights while also sharing personal life stories that inspire and entertain. Each hour-long episode offers valuable takeaways for marketers and entrepreneurs alike, blending expert advice with relatable experiences. Tune in for candid conversations that make sense of the marketing landscape and help you make the most of your marketing dollars!

About your hosts

Bill Zirzow

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Bill Zirzow, owner of Town Money Saver and TMS+, brings his expertise in both print and digital marketing to the Making Cents Podcast as the host. Known for his playful banter and the occasional jab at his guests, Bill has a knack for drawing out personal stories that resonate. He’s passionate about staying on top of the latest marketing trends and loves learning from every guest who joins the show. With a blend of humor and curiosity, Bill makes each episode both engaging and insightful.

Reagan McCullough

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As the producer of Making Cents, Reagan is the one behind the scenes making sure everything runs smoothly—well, mostly! Occasionally, Reagan steps in front of the camera to chime in, whether it's to crack a joke at Bill's expense or throw in some Gen Z perspective. Bill likes to dish it back, too, so you’ll catch some good-natured back-and-forth between them. Together, they keep the show insightful and entertaining, with plenty of laughs along the way.